AI Campaigns Strategist

Summary: We’re looking for a marketer who’s genuinely curious about AI-driven demand generation and wants to build deep, hands-on experience executing campaigns for IFS’s Industrial AI portfolio. You’ll execute multi-channel demand gen programs— helping run campaigns, pull and analyze performance data, and support channel mix, audience segmentation, and reporting. This is an execution-focused role: you’ll bring energy, organization, and fresh ideas. An ideal launchpad for someone who wants to take the next step in their B2B marketing career. Essential Duties and Accountabilities: Run multi‑region campaigns, supporting planning, managing execution and optimizing performance. Typical responsibilities will include: - Managing cross-channel accounts based demand gen campaigns, nurtures and webinars - Select channels and tactics, leveraging email, paid social, paid digital, video. - Manage audience segmentation, buyer journey and budgets. - Deliver, test and trial new approaches to demand gen, driving engagement across IFS target accounts. - Analyzing performance insight for assigned programs and recommend optimizations - Deliver Ads and emails and copy which resonate with buyer segments - Using AI and martech tools to speed up and improve execution quality; supporting process, technical, and workflow improvements with Marketing Ops - Building and maintaining performance reporting dashboards; pulling data and metrics to support stakeholder reporting - Preparing materials (data pulls, slides, summaries) for executive updates — the campaign lead owns final delivery and messaging - Hands-on experience in demand gen campaign execution - Ideally B2B tech background, agency or in-house - Relevant experience with some focus in B2B campaign execution - Experience of display, social, programmatic, video and email marketing, full funnel campaigns and nurture programs - Genuine Interest in or exposure to AI powered marketing tools and workflows preferred - Some exposure to full-funnel marketing channels — display, social, programmatic, video, email - Comfortable pulling and reviewing data to spot trends and surface basic insights; able to juggle multiple concurrent workstreams under supervision - Experience with Martec - CRM, marketing automation or ABM platforms - Self-starter with a strong ability to prioritize, perform and willingness to get stuff done - Good copy skills; able to brief/iterate imagery and short‑form video - Confident, outgoing personality that can integrate with a busy team environment