Head of Event Sales

The Head of Event Sales is a crucial leadership role within Events by Benugo, responsible for driving group-wide sales performance and maximising event revenue across the portfolio. This includes private dining, celebrations, corporate events, exclusive venue hires, and growing the brand's external catering operations. Salary: Competitive Hours: 45 hours Responsibilities - Accountable for developing and delivering a robust sales strategy that supports business growth while ensuring exceptional client experiences. - Working in close partnership with venue and operational teams. - ensures that every event is professionally managed from enquiry through to delivery. - Building and maintaining strong relationships with key clients, event agencies, and organisers. - Identifying new business opportunities while expanding existing partnerships. - Implement efficient sales processes to drive conversion and the performance of the sales teams. - A commercial mindset and hands-on engagement. - Passionate about identifying new revenue streams. - Proven success in a senior sales leadership role, ideally within the events, catering, or luxury experience sectors. - Exceptional negotiation, influencing, and relationship management skills, with a proven ability to secure high-value contracts and develop long-term client partnerships. - Data-driven and commercially focused, with the ability to analyse sales performance, pipeline activity, and market trends. - Proven track record of exceeding sales targets, winning new business, and growing revenues across multiple venues and service offerings. - Skilled in building and maintaining relationships with corporate clients, event agencies, venue finders, and key industry stakeholders to drive repeat and incremental business. - Strong commercial acumen, with the ability to identify market opportunities, develop high-impact sales strategies, and convert opportunities into profitable business. - Inspirational leader with a proven ability to build, develop, and motivate high-performing sales teams, creating a culture of growth, accountability, and results. - Collaborative approach, with experience working closely alongside marketing teams to develop campaigns, generate leads, and maximise conversion opportunities. - Experience operating in a highly competitive environment, with a proactive and results-driven approach to business development, market expansion, and revenue generation.