Senior Finance Manager, Sales and Marketing

As the Senior Finance Manager for Sales & Marketing, your key areas of responsibility will include: Sales Performance Analysis - Analyze bookings, ACV, ARR, revenue, pipeline, win rates, sales productivity, and quota attainment. - Assess performance by region, segment, channel, product, and sales team to identify trends, risks, and opportunities. - Provide clear recommendations to improve growth, conversion, productivity, and forecast outcomes. Forecasting and Planning - Prepare and coordinate monthly, quarterly, and annual forecasts for supported Sales and Marketing functions. - Support annual budgeting and long-range planning, including headcount, program spend, commissions, and growth assumptions. - Build scenario models and evaluate forecast accuracy, key sensitivities, and performance drivers. Marketing Finance Support - Monitor marketing spend against budget and forecast, explaining material variances and projected outcomes. - Evaluate marketing investment using pipeline contribution, conversion, customer acquisition cost, campaign effectiveness, and return on investment. - Partner with Marketing leadership on prioritization, resource allocation, and investment trade-offs. Business Partnering - Act as a trusted finance partner to Sales, Marketing, Revenue Operations, and Finance stakeholders. - Facilitate performance and forecast reviews, translating financial data into practical business implications. - Challenge assumptions constructively and highlight financial risks, opportunities, and required actions. Management Reporting and Analytics - Develop executive dashboards, management reporting, and concise performance narratives. - Deliver variance analysis versus Budget, Forecast, and Prior Year, with clear drivers and recommended actions. - Improve reporting tools, models, data quality, automation, and KPI definitions. Essential - Bachelor's degree in Finance, Accounting, Economics, Business, or a related field. - Approximately five or more years of relevant experience in FP&A, commercial finance, sales finance, marketing finance, or finance business partnering. - Strong budgeting, forecasting, variance analysis, financial modeling, and management reporting experience. - Advanced Excel skills and demonstrated ability to work with large datasets and complex business drivers. - Experience in utilizing AI capabilities to drive efficiencies and automate tasks. - Experience communicating financial insights to senior non-finance stakeholders. - Excellent analytical thinking, attention to detail, organization, and ability to manage competing priorities. Desirable - Experience supporting Sales, Marketing, Revenue Operations, or broader go-to-market teams in a software or technology environment. - Working knowledge of SaaS and commercial metrics, including ARR, ACV, bookings, pipeline coverage, win rate, CAC, and marketing ROI. - Experience with Power BI, Tableau, SQL, DAX, ERP, CRM, or enterprise planning tools. - Professional finance qualification, or progress toward one, such as CPA, CMA, ACA, ACCA, or equivalent.