AI Copywriter - Sport

The Role: Reporting into the AI Content & Ops Lead, the AI Copywriter is responsible for delivering key strategic copy driving SEO & GEO visibility for Sports Direct. Leveraging AI, alongside your writing expertise, you will produce high-quality, engaging and conversion-driven content that drives organic traffic - whether a product description, product landing page or long-form editorial. Collaborating with the wider Content Team and SEO & GEO Team, you’ll play a pivotal role in a key moment for content at Frasers Group. Key Responsibilities: - Delivering SEO-optimised copy across Sports Direct, including product landing pages, brand landing pages and other key touchpoints. - Edit and proofread AI-generated content to ensure accuracy, tone and brand alignment. - Working closely with the SEO & GEO team to deliver against the wider SEO & GEO strategy, adapting to industry updates. - Working hand-in-hand with the Content Team to drive the content strategy, including ideation and execution. - Creating long-form SEO-led content for the Sports Direct content hub that delivers against the wider Sports Direct content calendar, contributing evergreen and demand-led content ideas with the purpose of driving organic traffic. - Creating long-form GEO-led content for the Sports Direct content hub that delivers against the Sports Direct content calendar, contributing evergreen and demand-led content ideas with the purpose of driving citations. - Working alongside the AI Content & Ops Lead to refine and deliver AI-generated long-form content that delivers against targets. - Assisting with product description creation, optimisation and quality control, becoming a key stakeholder in managing our AI product description tool. What we are looking for: - A strong writer with a clear grasp of grammar. - Excellent writing, editing and proofreading skills. - Exceptional organisational skills with the ability to manage multiple work streams simultaneously. - A meticulous eye for detail. - Strong research and analytical skills. - The ability to work independently and flexibly with a positive can-do mentality. - Culturally aware with a strong interest in sport. - Familiarity with AI writing tools and experience prompting. Desirable, but not essential: - A keen understanding of SEO and how it shapes copy - Knowledge of content management systems and a keen eye for building aesthetic, well-structured articles.