Personalisation Specialist

As a Personalisation Specialist you will help in driving our digital roadmap, providing constant analysis and researching new strategies and tactics to optimise the user journey across sites and personalise. You will work towards moving our digital offering forward, driving customer first and evidence-based working to help drive towards the group digital KPI’s. - Assist in mapping out and executing the personalisation roadmap, using data insights to identify key touchpoints and areas for improvement. - Support the optimisation of 3rd party tools to ensure business value and help manage day-to-day relationships. - Create recommendation strategies across all sites, taking ownership of the set up and monitoring success. - Assist in implementing and managing personalisation tools and technologies to enhance customer engagement and conversion rates. - Build and analyse AB tests to validate hypotheses and measure the impact of on-site personalisation. - Collaborate with the CRM and marketing teams to ensure consistent and personalised messaging across all touchpoints. - Help develop and implement personalised content for users based on their behaviour and preferences. - Monitor and analyse on-site user behaviour, identifying pain points and proposing improvements to the customer journey. - Monitor competitor activities to identify trends and opportunities that could benefit Frasers Group. - Analyse data trends over time to identify significant changes and potential opportunities for optimisation. - Work with the wider personalisation team to use data to segment customers based on behaviour, preferences, and demographics to tailor marketing and personalisation efforts more effectively. What we are looking for: - Proven experience in a digital optimisation role, product management or analytics role. - Proven experience reviewing on site customer experience - Experience working with on-site personalised and recommendations. - Experience of analytical tools (such as GA and ContentSquare.) - Experience managing day to day relationships with third party tools. - Understanding of personalised algorithms and the effect on the customer journey