CRM Executive

The Role: Join our team as a CRM Executive reporting into the CRM Lead focused on European markets for Sports Direct, where you'll play a fundamental role in nurturing customer relationships and driving engagement across multiple markets. We are seeking a candidate who is passionate about CRM strategies, possesses a deep understanding of consumer behaviour, and is committed to delivering personalised and impactful campaigns. As a CRM Executive, you'll have the opportunity to shape our customer communication strategy and enhance our sales and brand's connection to various audiences. Key Responsibilities: - Partner with marketing and cross-functional teams to design and deliver CRM campaigns that engage audiences across multiple European markets, drawing on your CRM expertise to shape strategy and execution. - Own the email marketing calendar across all EU markets, aligning content and timing with trading trends, commercial priorities, and seasonal moments. - Support the CRM Assistant, providing coaching and collaborating closely on strategic direction. - Lead the orchestration of omni-channel customer journeys, ensuring a seamless experience across touchpoints. - Build and maintain customer segmentation strategies tailored to each European market, ensuring communications remain relevant and engaging for distinct audience groups. - Work closely with marketing and content teams to produce compelling email and cross-channel communications suited to European audiences. - Implement and continuously optimise automated CRM workflows, delivering timely, personalised touchpoints throughout the customer journey. - Track and analyse campaign performance (open rates, click-through rates, conversion, retention), turning data into actionable insights and recommendations. - Stay ahead of CRM trends and best practices across European markets, adapting strategy to make the most of emerging technologies and approaches. - Collaborate with external partners and agencies where needed to strengthen CRM strategy and execution across European markets. - Maintain up-to-date knowledge of GDPR, PECR, and evolving regulatory requirements affecting CRM marketing across Europe. - Drive audience activation and segmentation. - Shape data strategy and collection practices. - Oversee email deliverability performance. - Maximise use of the CRM tech stack. - Lead journey orchestration end-to-end. - Define and report on CRM value measurement. - Optimise automated behavioural and lifecycle workflows across EU markets. - A motivated and innovative individual with a passion for CRM - Proficiency in CRM software and tools, as well as experience with email marketing platforms and automation. Familiarity with Emarsys and Klaviyo is a plus - Strong analytical skills, capable of deriving insights from CRM data to refine campaigns and improve customer engagement. - Effective communication skills, with the ability to convey CRM strategies and results to both technical and non-technical stakeholders. - Experience in developing and executing successful CRM campaigns, including audience segmentation, content creation, and performance analysis. - Familiarity with European consumer preferences, cultural nuances, and communication trends that influence CRM strategies. - Proven track record of enhancing customer engagement, retention, and loyalty through CRM initiatives. - Fluent in English, ideally with proficiency in other European languages being a significant advantage.