Senior Marketing Manager (UK and Northern Europe)

Strategic Brand Marketing - Develop and deliver strategic regional marketing plans across CPLG represented and owned brands and franchises - Lead the development, pitching and delivery of integrated regional campaigns aligned with global brand strategy and priorities, integrating licensees and commercial partners where relevant - Develop and lead regional brand campaigns across key franchises, ensuring strong local relevance and commercial impact - Identify and lead opportunities to grow brand awareness, consumer engagement and commercial value across priority markets - Proactively identify opportunities to strengthen brand presence and maximise collaboration with licensees, retailers and commercial partners - Ensure all regional strategy, campaigns and activity align with global brand and licensor guidelines and objectives - Own regional franchise calendar planning and maintain a robust 18–24 month marketing roadmap across key territories Campaign Development and Management - Lead creative ideation and develop innovative campaigns and marketing plans that engage consumers. - Develop campaign concepts that align with global brand strategy while being culturally relevant and tailored to each regional market. - Execute end-to-end marketing campaigns across offline, digital, social, PR, print, influencer, experiential and retail channels. - Coordinate with internal and external teams, agencies, licensors and partners to secure approvals and deliver campaigns on time and on budget. - Monitor campaign performance and provide reporting, insights and recommendations, including post-campaign reports and case studies, sharing learnings across the business. Brand, Social, Trade, Licensee & Partner Marketing - Collaborate with retail partners on launches, seasonal campaigns, and activations - Develop retailer and licensee pitch materials to support sell-in and partnerships - Develop trade marketing assets, and regional campaign promotional assets in collaboration with global brands, global PR teams and licensees - Responsible for regional social channels and working with global social teams and external agencies for content development & approvals - Work with local broadcasters for marketing amplification and awareness campaigns Stakeholder Management - Build and maintain strong relationships with licensors, licensees, retailers, internal teams and external agencies - Partner with global marketing team, commercial, franchise and global marketing, creative, social, partnerships, LBE, content, legal & finance teams - Present marketing plans, updates and results to senior stakeholders, effectively communicating recommendations and building alignment. - Work closely with the global Marketing Director and wider Marketing team to align on plans and ensure a collaborative approach that avoids duplication of assets and maximises efficiency Territory Scope - Northern Europe with UK and Germany as the priority markets Budget Management - Support management of marketing budgets and forecasting - Ensure campaigns are delivered within allocated budgets - Focus on delivering strong ROI and commercial alignment Leadership & Team Development - Provide guidance and mentoring to junior team members - Proven track record in marketing, brand, agency, entertainment, licensing, or retail marketing roles - Strong understanding of UK & EMEA consumer markets, youth culture, and digital trends - Experience working in fast-paced, multi-market or regional environments - Strong stakeholder management and relationship building skills - Significant experience delivering integrated marketing campaigns and retail partnerships - Strong commercial acumen and project management skills - Excellent communication, presentation and organisational skills - Strong proficiency in PowerPoint and Excel Personal Attributes - Strategic and creative thinker with strong commercial instincts - Highly organised with ability to manage multiple projects simultaneously - Agile and quick to adapt and respond in a fast-paced environment - Proactive, solutions-focused, and detail-oriented - Passionate about entertainment, brands, and pop culture - Confident communicator who can present ideas clearly and persuasively - Comfortable working independently and across global teams - Willingness to travel abroad on occasion