Brand and Marketing Manager (E-Commerce)

About this role - this role is remote however the team get together once a quarter at Canary Wharf This is a fantastic opportunity to take true brand ownership, bring your most creative ideas to life, and drive the digital growth of a scaling business. We are looking for a proactive E-commerce Brand and Marketing Manager to drive the growth of the Yimbly Marketplace brand. Who will bridge the gap between creative storytelling and hard commercial data. This isn't a role where you’ll be siloed you will have complete breadth across brand strategy, performance marketing, daily trading, and commercial delivery. Core Responsibilities - Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers). - Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency. - Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS. - Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused. - Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets. - AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency. What you need to succeed The Mindset - Decisive & Resilient: Thrives under the pressure of live trading and shifting commercial needs. - Customer-Obsessed & Collaborative: Views every channel through the consumer's eyes and builds bulletproof cross-functional relationships. Essential Experience - Proven E-commerce Leadership: Extensive experience managing e-commerce brand and marketing functions with full budget and ownership. - Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing. - Commercial Fluency: Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS). - Platform & Channel Breadth: Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS). Desirable Tech Stack - Familiarity with Shopify, Klaviyo, Yotpo, SEO, GRO, Canva, Adobe Suite, or Later.