Audience Development Specialist - Mirror (Maternity Cover)

What will the role involve? You will bridge the gap between data and the newsroom, driving audience acquisition and retention by optimising content alongside editors. As the central expert on audience dynamics, you will translate complex analytics into clear, actionable advice, set and track KPIs, and commission dashboards with Content Insights to ensure performance reporting directly fuels growth. Collaborating directly with editorial teams, Audience Editors, and Engagement Producers, you will refine headlines, visuals, and publishing strategies. Additionally, you will build and regularly report tailored brand strategies to Audience leaders, providing ongoing guidance to ensure data-driven success across the newsroom. This role involves working shifts on a rota basis, including some evenings and weekends, so a flexible approach is required. Who are we looking for? You are a proven audience development expert and qualified journalist, adept at translating complex data sets and analytics. You have experience using tools like Chartbeat and Google Analytics, to create clear and compelling narratives for editorial teams. By staying ahead of digital publishing trends, SEO, newsletter best practices, and evolving social media algorithms, you can build strategic initiatives that effectively expand, engage, and retain audiences across multiple platforms. An exceptional communicator and persuasive influencer, you can support and guide newsrooms in existing and emerging audience engagement tactics. You have strong organisational and time management skills, handling competing priorities and multiple stakeholders with ease. You can pivot swiftly with shifting digital trends, audience demands, and core business priorities.