Insight Analyst- Performance & Growth Insights

Key Responsibilities: - Build and maintain the consumer and market story for priority countries, producing the fact-packs, competitive analysis and consumer-behaviour synthesis that guide local strategy and growth, with direction from the Performance & Growth Insights Manager. - Act as the day-to-day contact for Primark’s external data providers, coordinating briefs, deliverables and quality across the relationship. - Analyse Primark’s transactional data for your countries, connecting sales and customer behaviour to the wider market picture to explain what is driving performance. - Support the Performance & Growth Insights Manager in feeding consistent, comparable country inputs into the KPI frameworks and scorecards used across Strategy, Finance and Leadership. Data Sources & Vendor Management - Manage the day-to-day relationship with external data providers including Kantar/Worldpanel, SITA (for the respective countries) and Oxford Economics; brief requests, track deliverables and quality-check outputs. - Combine syndicated data, transactional data and primary research into a single, clear view per market, connecting brand tracking, value and price perception, market share and consumer trends - Keep source documentation, definitions and processes up to date so analysis stays consistent and repeatable across markets. Reporting, Dashboards & Storytelling - Build and maintain dashboards and automated reporting for your countries in Power BI, working with Data/Tech teams to reduce manual effort. - Produce clear, relevant insight deliverables including reports and presentations, getting to the “so what” rather than reporting numbers. - Present findings to country and central stakeholders in a way they can act on, helping answer “how we win with customers” for each market. Market & Competitor Tracking - Track competitor moves, pricing and market indicators across your markets, using Edited as a tool, flagging opportunities and risks early enough for local teams to act on them. - Maintain a “finger on the pulse” understanding of your countries through self-initiated desk research and competitive monitoring Essential knowledge and experience: - 2–4 years’ experience in consumer insights, customer analytics or market research, ideally within retail, ecommerce or Fashion. - Hands-on experience with syndicated data sources such as Kantar/Worldpanel, and Oxford Economics, and comfortable combining them with transactional data. - Able to build effective working relationships with external data providers, coordinate deliverables and quality-check their work. - Strong analytical and dashboarding skills, proficient in Excel and Power BI, comfortable with automation and curious about AI-assisted analytics. - Storytelling: able to interpret data and get to the “so what”, not just report numbers. - Highly organised, with the project-management discipline to maintain reference documents, logs and processes. - Comfortable working across markets and with a geographically dispersed team. - Proficiency in Spanish, Italian or French is a plus. Personal Attributes: - Highly organised and detail-oriented, able to prioritise across projects and deliverables while meeting deadlines. - Able to analyse high volumes of data while keeping sight of the higher-level picture. - Articulate, with clear presentation skills and the ability to make complex information understandable to different audiences. - Collaborative team player with strong interpersonal and communication skills and high emotional intelligence. - Curious, resilient, able to work independently and proactively in a fast-paced environment.