Senior Business Development Manager (Remote)

Role Overview The Senior BDM role is responsible for contributing to revenue growth and team sales strategy aligned to the company’s long-term objectives. You will play a critical role in helping to define how we sell, where we win, and how we grow across both existing healthcare markets and adjacent sectors. The position requires a balance of hands-on sales execution, strategic thinking, and cross-functional collaboration. Key Responsibilities: Sales Execution - Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure. - Establish and maintain a robust, high-quality pipeline by prospecting across sectors including but not limited to primary care, hospices, care, secondary care. Sectors outside of healthcare are also of interest where there is a business case - Confidently conducting personalised Demonstrations of RotaMaster to address client pain points and business needs. Sales Strategy & Go-To-Market Execution - Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets. - Identify opportunities to optimise pricing and packaging to maximise revenue. Market Expansion & Commercial Insight - Identify and pursue high-potential adjacent market opportunities that can deliver incremental revenue growth. - Maintain a strong understanding of market dynamics, customer needs, and competitor positioning. - Provide structured market and customer insights to inform product development and strategic direction. Cross-Functional Collaboration - Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion. - Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery. Performance Management & Reporting - Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking. - Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions. - Qualifications & Experience - Proven track record of building a strong self-generated pipeline and delivering revenue growth in a senior sales or business development role, ideally within SaaS or workforce management solutions. - Strong experience selling into UK healthcare markets, with an understanding of procurement processes and stakeholder complexity. A network of decision makers would be desirable. - Strong commercial acumen, with an understanding of pricing, forecasting, and revenue planning. - Excellent communication, negotiation, and stakeholder management skills. - Ability to quickly familiarise yourself with a complex platform and build extensive product knowledge - Ability to confidently and concisely deliver product demonstrations and effectively handle objections and questions - Comfort working with KPI’s around sales and activity