Senior Email Executive

Join a dynamic team at a pivotal moment of transformation, where significant investment in email marketing is creating exciting opportunities to lead, innovate, and help amplify the voice of Marie Curie. This is a fixed-term role (to April 2027) that offers genuine end-to-end ownership of the email programme, real scope to mentor and deputise, and a fast-track opportunity to prove yourself at Senior level. You'll have a direct impact on our mission while working in a collaborative, agile environment that values fresh ideas and empowers people to make things happen. Marie Curie's Digital Marketing team is at the heart of supporter engagement, delivering intelligent, data-led campaigns that drive fundraising, awareness, and long-term supporter relationships. As part of a high-performing, collaborative team, you'll work alongside specialists across fundraising, content, design, CRM, and digital marketing to maximise the impact of one of the charity's most important communication channels As Senior Email Marketing Executive, you'll lead the day-to-day delivery of Marie Curie's email programme, driving innovative campaigns that engage supporters and generate vital income. You'll take ownership of campaign planning, performance optimisation, audience targeting, and marketing automation, while acting as a trusted advisor to stakeholders across the organisation. This is a fantastic opportunity to influence strategy, mentor colleagues, and help shape the future of Marie Curie's multi-channel CRM programme Your Impact: - Lead the planning, scheduling, and delivery of email campaigns across fundraising, campaigns, services, retail, and supporter communications. - Drive continuous improvement by developing templates, refining processes, and implementing best practice across the email programme. - Deliver and optimise SMS and WhatsApp communications as part of integrated multichannel marketing activity. - Lead audience segmentation and targeting, ensuring supporters receive relevant and personalised communications. - Build, optimise, and maintain automated supporter journeys, including welcome, nurture, re-engagement, and stewardship programmes. - Own the email test-and-learn programme, using campaign insights to drive continual performance improvements. - Develop strong relationships with stakeholders, providing expert advice and helping shape integrated campaign plans. - Mentor and support the Email Marketing Executive and deputise for the Email Marketing Manager when required. Key Requirements: - Proven experience delivering successful email marketing campaigns from planning through to evaluation, using email service providers and marketing automation platforms such as DotDigital or similar. - Strong understanding of email marketing best practice, including deliverability, accessibility, mobile-first design, and optimisation. - Experience working with audience segmentation, data selections, and personalised communications. - Excellent project management and organisational skills, with the ability to manage multiple campaigns simultaneously. - Outstanding communication and stakeholder management skills. - Knowledge of GDPR, PECR, and marketing consent requirements. - Experience with lifecycle marketing, automated journeys, SMS, WhatsApp, or wider digital marketing would be advantageous Please see the full job description HERE.