Investment Performance & Optimisation Manager
Primark
ReadingOn-sitefull timeOtherPosted 1mo agoEarly applicant likely
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Key responsibilities
Investment Strategy & Planning
- Lead the annual investment planning process for the Customer Marketing portfolio, ensuring investment is aligned to strategic, commercial and customer priorities set by the Global Marketing strategy
- Translate business and marketing plans into clear investment requirements, identifying opportunities, trade-offs and areas requiring greater focus.
- Partner with senior Customer, Digital, Brand, Commercial and Finance stakeholders to shape investment decisions and ensure investment is placed where they can create the greatest value.
- Own the investment forecasting and reforecasting cycle, providing clear visibility of future commitments, risks, opportunities and investment requirements.
- Establish robust approaches to investment prioritisation across activities, markets, channels and business priorities.
- Challenge budget assumptions and investment requests, ensuring they are supported by a clear commercial rationale and expected outcome.
Performance & Commercial Insight
- Develop a clear view of marketing investment performance, connecting spend and resources to customer, commercial and operational outcomes.
- Translate complex financial and performance data into clear recommendations for senior stakeholders.
- Partner with Finance and marketing teams to strengthen understanding of marketing effectiveness and return on investment.
- Lead regular investment and performance reviews with key stakeholders, ensuring insight translates into action.
Optimisation & Value Creation
- Continuously challenge how Customer Marketing investment is deployed, identifying opportunities to improve effectiveness, efficiency and value.
- Partner with the Trade Planning and Marketing Operations teams to ensure investment decisions are connected to planning, capacity and delivery requirements.
- Ensure learnings from investment and performance analysis are embedded into future planning and ways of working.
Financial Governance & Control
- Maintain strong financial governance across the Customer Marketing investment portfolio, ensuring appropriate controls, accountability and visibility.
- Partner closely with Finance to ensure accurate reporting, forecasting and compliance with financial policies and processes.
- Provide oversight of budget performance, commitments and financial risks, escalating issues early and recommending appropriate action.
- Ensure investment decisions are supported by accurate and timely financial information.
- Working with stakeholders to discuss spend, forecasts, reporting and ensure all PO’s are raised as required and supplier set ups managed
Transformation & Continuous Improvement
- Identify opportunities to improve the way investment, performance and financial information is captured, analysed and used across the Customer function.
- Drive greater automation and use of data to improve forecasting, reporting and decision-making.
- Establish consistent approaches and best practice across global teams while allowing flexibility where market or business requirements differ.
Leadership & Stakeholder Partnership
- Act as a trusted commercial and financial partner to senior Customer Marketing and Digital leaders.
- Build strong relationships across Finance, Commercial, Digital, Brand, Ecommerce, Procurement and other relevant functions.
- Constructively challenge senior stakeholders, bringing an objective financial and commercial perspective to decision-making.
- Lead and develop the Investment, Performance & Optimisation capability, creating a culture of accountability, insight and continuous improvement.
- Work closely with the wider Trade Planning & Operations team to create an integrated approach to planning, investment, performance and delivery.
- 10+ years experience managing significant budget amounts in a global retailer or similar.
- Demonstrate strong commercial judgement and financial expertise, with the ability to connect investment decisions to wider business performance.
- Have experience operating in a complex, fast-paced organisation, preferably within retail, FMCG or another consumer-focused environment.
- Be able to move comfortably between strategic thinking and practical execution, turning insight into measurable action.
- Be confident challenging senior stakeholders and influencing decisions through evidence and commercial rationale.
- Have marketing or customer experience knowledge as an advantage, but deep marketing expertise is not essential.
- Manage the cost team, which includes a direct report in Dublin.
- Significant experience in financial management, commercial planning, investment management, business performance or a related discipline within a complex global organisation.
- Strong understanding of investment prioritisation, forecasting, financial modelling and performance management.
- Strategic thinker who is comfortable operating with ambiguity and shaping solutions rather than simply managing established processes.
- Collaborate with various stakeholders within Finance, Customer & Brand & Digital Marketing, to manage a sizeable budget across multiple currencies.
- Proven experience managing and influencing significant budgets and investment portfolios across multiple markets or currencies.
About Primark
Primark is a retail company that sells fashion and clothing. The excerpts show it operates physical stores where retail assistants help customers with purchases, manage stock, and process transactions, while also employing data specialists to manage its technology infrastructure.
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