Head of Brand Marketing

About this role We are seeking a dynamic Head of Brand Marketing to lead brand strategy, planning, and campaign delivery for a number of brands across our portfolio. In this hybrid, London-based position, you will work with major national titles such as the Mirror and the Express, while overseeing a dynamic portfolio of iconic regional newsbrands. Joining at a pivotal launch phase, you will combine high-level strategic planning with hands-on execution, working alongside focused new team team of Brand Managers rather than directing purely from above. - Strategy & Portfolio Ownership: Define and implement overarching brand strategies that align directly with core business growth goals. - Master Campaign Orchestration: Own the brand marketing calendar for our target brands coordinating cross-channel campaigns across editorial, video, audio, subscriptions, and events. - Team Leadership & Culture: Build, mentor, and line-manage a new core team of Brand Managers, fostering a collaborative, hands-on environment. - Campaign Delivery: Translate brand strategies into creative, memorable campaigns that generate real cut-through and cement brand equity. - Performance & Governance: Establish brand KPI frameworks to track, optimise and improve brand performance while ensuring consistent brand identity and tone of voice across all touchpoints. What you need to succeed We are looking for a collaborative, strategic, and execution-minded leader who thrives in a fast-paced environment. - Senior Brand Leadership: Proven track record in a senior brand marketing role within a multi-brand or multi-stakeholder organisation (media/publishing experience is a plus, but not essential). - Strategic to Execution Flexibility: Success in building brand strategies from scratch alongside a track record of rolling up your sleeves for hands-on campaign delivery. - Cross-Functional Influence: Exceptional communication skills with demonstrated success partnering with non-marketing specialists (like editorial or product teams) and influencing senior stakeholders. - Data-Driven Approach: Experience establishing and tracking brand KPI frameworks to measure clear business impact over time. - People Management: Direct line-management experience with a passion for building, mentoring, and developing a high-performing team.